Our Editors' Choice overall for an inexpensive tablet is the bigger Fire HD 10. But because Amazon restricts the Fire HD 8 to its own inadequate app store, you don't get nearly the range of services you'll find on other Android and Apple tablets. For basic streaming video, picture books, kids' games, and Zoom calls, it's the best sub-$100 tablet available today, with a faster processor and more RAM than the 2018 model. The Fire HD 8 ($89.99) is a cute, easy-to-use 8-inch tablet that works entirely within Amazon's walled garden. Read our original review from Jbelow.Īmazon has sold its low-cost Fire tablet lineup for years now, and it isn't shy about making it clear that it's a way to enjoy Amazon content on the go, letting the company offer a quality product for a relatively low price. How to Set Up Two-Factor AuthenticationĮditors' Note: This is still the most recent version of the Amazon Fire HD 8.How to Record the Screen on Your Windows PC or Mac.How to Convert YouTube Videos to MP3 Files.How to Save Money on Your Cell Phone Bill.How to Free Up Space on Your iPhone or iPad.How to Block Robotexts and Spam Messages.Recently, Rakuten also announced a global sponsorship deal with FC Barcelona. Indeed, aside from Kobo, in 2012 Rakuten snapped up Spanish video-on-demand (VoD) company , which now counts 5 million users across Europe, while in 2014 it acquired Israeli messaging giant Viber in a $900 million deal. In response to Amazon’s growing reach across both online and offline markets, Walmart has been doubling down on its own efforts through acquisitions, initiatives such as curbside pickups and voice-assisted shopping, and now the partnership with rival Rakuten.įounded in 1997, Rakuten is among the biggest ecommerce companies in Japan, but it has also been reaching farther into Western markets through acquisitions, rebrands, and sponsorships. And Amazon was quick to start selling Kindles and other hardware in the hundreds of Whole Foods stores across North America. ![]() ![]() Indeed, Amazon encroached further into Walmart’s territory last year when it snapped up supermarket chain Whole Foods Market for $13.7 billion. And with Walmart engaging in a longstanding battle with Amazon in the retail realm, this move adds just a little more coal to the proverbial fire. With some 5,000 retail stores across the U.S., Walmart represents a major win for Rakuten as it looks to gain mindshare among U.S. ![]() Though reports generally suggest ereader device sales are slipping, with many consumers electing to read on tablets or smartphones, ebooks are still a very marketable asset, regardless of whether a reader consumes the content on a dedicated ereader or their mobile device. This informs the software and devices we create, the books and authors we promote, and also the partnerships we build.” “Our strategy from day one has been to partner with the world’s best retailers so that they can easily offer their customers the option of reading digitally. ![]() “Walmart is one of the top retailers in the world and one of the largest booksellers in the U.S,” added Rakuten Kobo CEO Michael Tamblyn. Additionally, a new Walmart/Kobo cobranded ebook app will be rolled out for smartphones, tablets, and PCs. market perspective, is that Rakuten will leverage Walmart to help sell its Kobo ereaders. Rakuten, if you remember, snapped up Canadian Kindle-competitor Kobo in a $315 million deal back in 2011 before rebranding it as Rakuten Kobo a few years later.Īs part of Rakuten’s deal with Walmart, the latter will begin selling ebooks and audiobooks, in addition to Kobo ereaders, which will go on sale in Walmart’s online and brick-and-mortar stores. The most interesting facet of the alliance, at least from a U.S. “Here in Japan, and everywhere we operate, we’re constantly exploring new ways to make every day easier for customers by offering great experiences in stores, online, via mobile - no matter how customers want to shop.” Booking sales “Rakuten is a strong ecommerce business, and we’re excited to collaborate with the top online shopping destination in Japan,” said Walmart president and CEO Doug McMillon, in a press release.
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